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E318 SXSW 2026

Human Factors Cast episode 318 (recorded April 2, 2026) - This week, Nick Roome is joined by Megan Michaels to recap SXSW 2026 (March 12–18 in Austin) and its dominant themes, especially AI’s real-world impact, ethics, and the growing need to make “the human piece” explicit. Megan describes SXSW as a convergence of tech, film, music, startups, and government/defense, shares her work as a startup pitch coach (63 teams; she coached about 30), and highlights examples like MyFleetAI (truck fleet safety via sensors and AI) and Tube Bender (efficient conduit-bending for electricians).

Human Factors Cast

Human Factors Cast is a podcast about how people interact with technology, work, design, and safety. Since 2016, Nick Roome and guests have explored human factors, psychology, engineering, ergonomics, and UX through conversations with researchers and practitioners. Produced by Human Factors Cast Foundation Limited.

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