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E242 - How Top Reviews Help Sway Consumer Decisions

This week on the show, we talk about how top reviews sway consumer decision-making. We also answer some questions from the community about representation in UX research, transitioning into the HF field and getting a mentor, and how to apply for jobs.

Episode Link: https://www.humanfactorscast.media/242

Recorded live on April 21st, 2022, hosted by Nick Roome & Barry Kirby.

Check out Barry’s Interview with Nick Rutter about fire alarms on our sister podcast - 1202 The Human Factors Podcast:

https://www.1202podcast.com/fireangel/
News:

Study finds top reviews, not average ratings, sway consumer decision-making
https://www.usf.edu/business/news/articles/220407-average-rating-research-denny-yin-usf-muma.aspx
Image Source: Pexels
It Came From:

Representativity and qualitative UXR | /u/xynaxia | r/UXResearch
About transitioning into UX, Landing first job and finding a mentor | /u/Wonderful_Quality_34 | r/userexperience
How should I be applying for UX Jobs? | /u/TheDyingSailor | r/userexperience
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Human Factors Cast

Human Factors Cast is a podcast about how people interact with technology, work, design, and safety. Since 2016, Nick Roome and guests have explored human factors, psychology, engineering, ergonomics, and UX through conversations with researchers and practitioners. Produced by Human Factors Cast Foundation Limited.

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